Pokello’s Mbare “Ghetto Invasion”: A Brilliant, Inclusive Launch That Rewrote The Rules
When Pokello Nare announced her MCC champagne in a canned format and promised a “Ghetto Invasion” launch in Mbare, many watched with curiosity. What followed was a masterclass in bold marketing, crowd engagement, and cultural connection. The event quickly became one of the most talked-about moments of the week — joyful, packed, and a reminder that luxury can be celebrated anywhere. Pokello didn’t just host an event; she shifted the marketing landscape.
Choosing Mbare as the centre stage was a deliberate and brilliant move. It challenged outdated ideas that premium events belong only in uptown locations. By bringing a luxury product to one of Harare’s most iconic high-density communities, Pokello proved that celebration, class, and culture can coexist beautifully.
The “Ghetto Invasion” was a moment of inclusion — a call that high-end experiences should be accessible and joyful for everyone.
Guests arrived in the requested theme: blue denim with a touch of white.
The look unified the crowd and created stunning visual identity throughout the venue. The denim theme was trendy, relatable, and perfect for a street-style celebration. It blended class and comfort — exactly the spirit of the MCC can launch.
Everything about the setup was energetic and polished. The sound quality was strong, the stage lighting was vibrant, and the program moved with a festive, high-energy rhythm.
Even with the unpredictable weather, people stayed, danced, and celebrated. The experience carried the authenticity of Mbare while maintaining the professionalism of a major brand activation.
The crowd turnout was impressive — estimated at **over 400 people** based on public event footage and shared clips.
With locals, fans, and celebrities blending into one stylish denim-blue sea, the launch felt like a community festival. The buzz around the MCC cans grew rapidly, with many praising the event’s inclusive vibe and affordable luxury message.
The Ghetto Invasion attracted several well-known Zimbabwean faces who came out to support the Queen of Swagger. Spotted at the event were:
Kikky, Killer T, Tamy Moyo, Shiva, VCandy, Yahya, Kimberly Richards, Yams, and other influential social figures.
Their presence added to the star power and helped amplify the event’s visibility across social media platforms.
Pokello’s approach proved that bold ideas win. Here is why her launch stood out:
• Community-first location: Bringing luxury to Mbare was unexpected — and brilliant.
• Affordable luxury packaging: A canned MCC makes premium experiences more reachable.
• Unified dress code: The denim-white theme created a unique visual identity.
• Influencer & celebrity support: High-profile attendance pushed the event’s visibility.
• Authentic vibe: The event felt rooted, real, and proudly Zimbabwean.
The Mbare Ghetto Invasion wasn’t just a launch — it was a celebration of culture, creativity, and community pride. Pokello managed to merge luxury with locality in a way few have ever attempted.
The event will be remembered for its boldness, its unity, and its flawless execution. For that, Pokello deserves every bit of praise.
Here’s to more fearless ideas, more community-centred celebrations, and more Zimbabwean stories that shine.
Welcome To Cathrine James's Blog: Cathrine James is one of Zimbabwe’s top female marketers, with an impressive career and invaluable experience from the Marketers Association of Zimbabwe (MAZ).
Contact Us through the Chat with WhatsApp widget below.
Catherine James (1)